Let’s talk about reviving brands and models. Something many of us raved about when it began and that many of us are now upset about because too many brands have done it too many times. It was overdone in a matter of a couple of years and its scope was too expansive: from re-editing past designs (which Swiss and Japanese brands were too keen on doing, especially those in the likes of Tissot, Longines, and Seiko with catalogs as thick as old school phone books) and re-imagining previous references to bringing back to life entire brands that were long dead and gone. It was just too much, too quickly, and too everywhere (not a proper phrasing but necessary nonetheless) and so we became tired, feeling a bit of a dagger being plunged into our horological gut each time mainstream watch media would talk about yet another re-edition.
Share
Hands-On: Eska Amphibian 250 Watches
Nova Eska Heritage Chronograph